According to the definition given by the Google Ads Guide , the conversion rate is: "The average number of conversions per interaction with the ad, shown as a percentage." for sure you have come across this term. But what is the conversion rate of an ecommerce? How is it calculated? And above all, how is it optimized? Start selling online with Shopify industry email list Start Free Trial Conversion rate of an ecommerce: what is it? The industry email list conversion rate of an ecommerce is: The ratio of the number of visitors to the website to the number of visitors who perform an action, i.e. conversion . This conversion can be represented by completing a purchase, subscribing to the newsletter, requesting further information, and so on. Basically, any type industry email list of action that demonstrates an interest in the business. Once the visitor has been converted, we are talking about lead generation . conversion rate organization. How is the customer conversion rate industry email list calculated? To calculate the customer conversion rate on your store, you need to know how many people come to your site each month. Let's say your site receives 10,000 visits from individuals every month. Of these, 200 make a purchase. To calculate the conversion rate of your ecommerce, you will industry email list need to divide the actions performed by the visits received, and multiply the result by 100. So, in our example, the calculation will be: