So you can see that an inappropriate frequency can lead to Email Database a perception that you are spamming people, even though you have obtained consent. Strategy #3 - add valueAs I mentioned with the online printing business, the special offers they provided sounded great in the subject line and content of their email, but each time I went through the process of Email Database attempting to order the special, I found that in fact the specials only applied to orders that used their standard illustrations - of course I wanted to place my own logo on their products. Making your messages appropriate to the target audience, and actually giving them something of value, is critical to keeping people reading your Email Database messages, sending them onto others, holding your business in high regard, and continuing to do business with you over the long Email Database term. If you don't add value, people will perceive your messages as spam and they will take the opportunity to unsubscribe, or worse, just delete your messages as soon as they arrive, sight unseen, and never communicate with you about their preferences. How you add value to your messages will be different for every organisation. The value doesn't necessarily have to be about your business, or promoting a product or service you offer. Consider from time to time promoting another business' service that complements your Email Database business. Overall you should be trying to make it easier for your clients and customers to live their lives or operate their busienss, and make it easier for them to do business with you. Something I Email Database haven't talked about today is how to ensure that the anti-spam software operating in between you and your contacts doesn't flag your message as spam, and either not deliver it, or changes the subject to suggest that the message is spam.