You can see why most web marketers are sticking to the demographic style of marketing because it feels more tangible even though the web as a medium is anything but tangible. We've discussed briefly why demographic marketing has difficulty dealing with anonymous web users, and why looking inward can provide a marketing strategy to target anonymous market segments. The advent of the Internet has totally changed the way we communicate and how we research & buy products; it's made shopping easy. email list Instead of going to different brick & mortar stores to purchase (often from the limited choices), one can browse through many websites quickly, right on their computer or cell phone. When it comes to shopping for automobiles, the first place potential buyers go is the Internet and then visit their local dealership. To better understand the latest trends in online car shopper behavior, consider the following statistics: • According to PEW Research, almost three out of four U.S. adults use the Internet. It is an amazing resource for many people to do product research and purchase as it is a hassle-free approach to shopping. • More and more individuals are using the Internet to research vehicles. Almost 90 percent of consumers use the Internet to research vehicles.