New success story of one of my recent clients in the special database construction and renovation sector, where an SME increased its sales by 600% in 24 months with the definition and implementation of digital business strategies. SITUATION It treats of a company of the sector of the construction and reforms whose special database market is Spain. One of the main problems it had was the lack of qualified traffic to the web, and its conversion to customers, so it sought to draw up a digital business strategy focused on enhancing brand visibility to attract more special database customers at a lower cost. OBJECTIVES The achievement of objectives was planned: Increase the special database traffic of visits to the web by more than 50%. Improve the conversion ratio of web visitors to Increase the conversion rate from lead to Create a global content strategy to support the achievement of Improve the reputation and social special database validation of the SOLUTION The first step was to analyze the digital situation of the company in each of the 10 factors of the 10 Business Factors method created by Juan Merodio , to have a fixed picture of the company's situation, and make a special database comparison with the main competitors to have a better special database defined context. Next, work was done on defining the most interesting target audience to focus actions on, based on current customers and special database conversion data from the last 6 months, in order to work on digital marketing and sales actions from a micro marketing. With the public defined, the factors that had the most influence and were critical in achieving the objectives were special database prioritized, and a series of tests