Mar 31, 2022
In General Discussions
Ten years ago today, microsoft launched bing. A email list decade later, bing's evolution is different depending on your perspective. After investing billions, bing's market share is still small, but microsoft has remained committed to research, used it to improve its other products, and has bigger plans ahead for its advertising business. A condensed history of microsoft's foray into searchit's bing's 10th anniversary, but microsoft's foray into search engines began nearly 21 years ago when it used technology from inktomi, looksmart and altavista to power bing's ancestor. , msn search. Msn search eventually became known as live search. In 2005, it was clear that microsoft aspired to be a player in the search engine industry when it started using its own web crawler. Image search, however, would continue to be outsourced to a third party for another year - a far cry from the deep learning now used in bing image search. Microsoft moved away from third-party vendors in 2006 by implementing its own image search algorithm and switching to its own advertising service, then called msn adcenter. The following year saw the email list company make a number of changes that continue to impact its current operation, including the removal of the windows branding from its search engine and the appointment of satya nadella, now ceo, to the leading its new group of search and advertising platforms. Over the next several years, a series of reorganizations, consolidations, and exits would lead to the rise of microsoft's modern search engine, bing. Named after the sound "In our heads when we think email list about that moment of discovery and decision-making — when you're solving those important tasks," bing officially replaced live search on june 3, 2009. Bing's new groove under nadella looking back at what could have been helps us better appreciate how far microsoft and bing have come. Another candidate vying to succeed microsoft ceo steve ballmer in 2014 was stephen elop, then-ceo of nokia, who was apparently open to selling bing. Nadella, on the other hand, had nearly two decades at microsoft, including included in research, and a background in engineering, computer science and business to his credit.