So ask for the following information Approach to listings management Direct relationships with selected networks that have the greatest SEO impact Assurance of the "durability" of your listings to ensure that they will not be rolled back in the event of a possible provider change Vendor question How does your solution optimize local social media Your customers are not only looking for solutions via search engines. A recently published study showed that social media influences percent of consumer decisions. Businesses that optimize their social media for local consumers achieve better results because thereby shortening the customer journey. Studies show that percent of social media users are more likely to make a purchase the same day they see the product online.
This builds social proof and consumers are motivated to buy by whatsapp mobile number list existing customers. Mentions of your brand on social media can build backlinks. They are also a local Google ranking factor. Depending on the providerthis can be both a challenge and an opportunity. So when you compare local marketing platformsget an accurate picture of how they help you with your digital marketing strategy with a focus on social campaigns. Vendor Question How does your solution help drive online image What's the first thing you do when looking for a local business If you act like percent of consumers you scroll directly to the reviews. This instinctive behavior is why Google prioritizes companies with higher star ratings and greater review counts.
Even if you don't have control over what customers writeyou can use their reviews to drive your business growth. Solutions with a comprehensive review management system make it even easier to leverage this competitive advantage. Thereforelook for solutions that offer Compatibility and official partnerships with the most populartrusted review websites Centralized review management with in appomnichanneland multi user response capabilities Monitoring and reporting on your brand image by locationchannel and overall Distributed control to customize and streamline team workflows Automated alerts and escalation plans for issues and crises Vendor Question Can I easily measure the performance of my site using the Google Pack The Google Pack is the selection of the top three local businesses that match a unique local search query.