What lessons did you learn from the search terms report? Let us know in the comments section below. Google recently announced that it is officially testing a mobile-first index. This means that Google will first look at the mobile version of your website to determine how it should be indexed in search. What else does it mean? There's no better time than now to set up AMP for your website. What is MPA? AMP stands for Accelerated Mobile Pages. It is an open-source HTML framework that allows web pages to load instantly, even when they contain rich content like videos and advertisements. Google first announced the AMP project in October 2015.
Essentially, you can think of AMP as fax list a stripped-down version of your webpage that has all the meat of your content, but strips out all the extras that slow your site down. AMP allows visitors to see your content instantly, rather than having to wait up to 20 seconds. Yes, horribly enough, that is indeed the median load time for mobile responsive sites. I'm sure you've already clicked through the AMP pages on your smartphone. But if you haven't, here's a demo from Google: Google AMP Demo Why is AMP important? Faster pages mean happier visitors. And happier visitors tend to stay, read, and engage with your content. Google loves this kind of behavior. Technically, AMP is not considered a ranking signal. However, Google favors websites that visitors interact with and spend time with, and they don't like sites that visitors bounce to quickly due to long load times.
What type of site would you rather be? AMP helps you deliver content to your visitors faster, which reduces the likelihood of them leaving (assuming all else is equal, of course, and that your they searched). So the AMP effect on your organic traffic is indirect, but the results can be significant. I manage the blog at HostGator. Here is a screenshot of traffic to our blog from organic channels over a six month period. Organic traffic after AMP Can you guess which month I implemented AMP? Advertising Continue reading below I installed AMP on our WordPress blog in early August on a Friday. Monday morning I was able to see the results in Search Console, and it only took a few weeks before Google indexed all of the AMP versions of our blog posts.